Kia EV Education

Roles: Concepting, Director of Photography, Lead Editor, and Motion Graphics

Kia has a new line of Electric Vehicles, but many potential buyers are skeptical of EVs. So, we created a series of videos that go over the realities of EV ownership, breaking down common misconceptions and explaining the differences between EV types.

While this is a branded Kia video, we wanted the content to feel more like a journalistic or educational video. To this end we modeled our production after videos made by journalistic outlets and car enthusiasts, such as Car and Driver. Embracing the “talent talking over clips” style and creating a minimalistic background set.

We did a two day, two location shoot to capture all of the vehicle content, along with a two day shoot on a stage set.