Yukon Digital Videos

Roles: Editor for Digital/Social

The 2021 Yukon brought on interesting challenges, as it was the first new vehicle launched during COVID lockdowns. While we had captured footage from one shoot before restrictions were put into place, the rest were canceled. The drive with the raw footage and VO we did have was handed to me as I was packing up my desk before the lockdown went into effect.

The secondary effect of this was that instead of me making cutdowns from what an edit house did for broadcast, I ended up making the primary edits for paid and organic digital, and the edit house tied them together for longform videos. (Like many other things, the budget for broadcast was cut)